Yesterday I did a live video, and we discussed a basic, maybe overused, offer template.
Sort of like people trying to come up with unique selling propositions that sound more like fantasy novels written in a foreign language!
Based on the “Your Offer” structure, which focuses on a clear one-sentence promise, a specific timeframe, and removing a major pain point, here are five more fun and varied templates tailored for coaches and entrepreneurs over 50: (okay, anyone could use them, you don’t have to be over 50, LOL)
To clarify, I used these as templates for my offer, but the structure is laid out for you.
Copy and paste into your own document and change it.
The Titles are my Encore Society ‘attitude with a smile’ headlines.
I’m making these videos and openly coaching everyone in April, so if you have questions, comment below, and we’ll work on them together.
1. The “Wisdom Over Hustle” Template
This template leans into your audience’s experience and maturity, positioning your offer as the “grown-up” alternative to common industry burnout.
The Hook: “If I showed you how to [Achieve Specific Result] using the wisdom you already have...”
The Timeframe: “...in just [Short Timeframe] of focused work...”
The Benefit: “...so you can double your impact while reclaiming your weekends for [Family/Hobby]...”
The “Without”: “...WITHOUT having to learn the latest TikTok dance or ‘hustle’ 14 hours a day...”
The Closer: “...would you be interested in the details?”
2. The “Legacy Builder” Template
Designed for those looking to ensure their business thrives without being tied to a desk.
The Hook: “If I offered to help you install a [System Name] over the next [Number] days...”
The Timeframe: “...that runs your lead generation on autopilot...”
The Benefit: “...ensuring your business becomes a true asset that serves people for years to come...”
The “Without”: “...WITHOUT you needing to be the ‘tech genius’ or the only person holding it all together...”
The Closer: “...would you want to see the blueprint?”
3. The “Anti-Guru” Refresh
A direct and refreshing approach for entrepreneurs who are tired of high-pressure sales tactics.
The Hook: “If I spent [Number] hours with you to map out a [Specific Goal] strategy...”
The Timeframe: “...that you can start seeing results from in the next [Number] weeks...”
The Benefit: “...that feels completely aligned with your values and integrity...”
The “Without”: “...WITHOUT using any ‘ninja’ closing scripts or high-pressure psychological tricks...”
The Closer: “...would you take me up on that?”
4. The “Second Act” Template
Perfect for coaches helping people transition into a new venture or level up their current one after age 50.
The Hook: “If I helped you package your 20+ years of experience into a [High-Ticket Offer]...”
The Timeframe: “...by this time next month...”
The Benefit: “...that positions you as the undisputed authority in your niche...”
The “Without”: “...WITHOUT you having to start from scratch or build a complicated 10-step funnel...”
The Closer: “...would you be open to a quick chat about it?”
5. The “Invitation to Tea” (Low Pressure) Template
A softer, conversational approach that works well for building community and leads for your training.
The Hook: “I’m looking for [Number] coaches who want to [Achieve Specific Milestone]...”
The Timeframe: “...over the next [Number] days of working together...”
The Benefit: “...so you can finally stop worrying about where your next client is coming from...”
The “Without”: “...WITHOUT the stress of ‘launching’ or burning through an expensive ad budget...”
The Closer: “...would you like to join me for a virtual ‘coffee’ to see if it’s a fit?”
