The Unfair Advantage You’ve Been Sitting On for 30 Years.
Why Coaches Over 50 Have a Marketing Superpower, and Most of Them Don’t Know It!
I want to talk about something that doesn’t get said enough in the coaching and consulting world:
Being older is a competitive advantage.
I know.
In an industry obsessed with young Instagram influencers, 28-year-old”goof-rus,” I mean ‘gurus,’ and the perpetual mythology of the wunderkind entrepreneur, that’s a countercultural statement.
So let me say it again, more clearly: your decades of experience, the scar tissue you’ve earned, and the hard-won wisdom you carry around like it’s normal — that is your greatest marketing asset.
The problem isn’t that you lack the advantage.
The problem is that nobody taught you how to market it.
The Marketing Mistake Almost Everyone Over 50 Makes
When coaches over 50 try to ‘do marketing,’ most of them do one of two things.