The "Riches in the Niches" Trap

Why Picking a Niche is the Fastest Way to Bore Yourself to Death

If you’ve spent more than five minutes in the coaching world, you’ve heard the “golden rule” preached like it’s the Eleventh Commandment: “The riches are in the niches.”

Photo by Nick Fewings on Unsplash

If you’ve spent more than five minutes in the coaching world, you’ve heard the “golden rule” preached like it’s the Eleventh Commandment: “The riches are…