The 7 Elevator Pitch Templates That Will Make People Actually Listen

Most pitches die in the first ten seconds. Here’s exactly what to say instead and why it works.

You’ve got fifteen seconds, maybe sixty if you’re lucky and the other person hasn’t spotted the snack table yet.

What do you say?

Many people panic and explain their entire business model, including the origin story and a detour about their pivot.

Eyes glaze.

The snack table wins.

An elevator pitch isn’t about cramming everything in. It’s about saying the on…