The 60-Year-Old’s Guide to Not Fading Out

(And Why I Threw Away the Pants)

I turned 60 recently. And let me tell you, the marketing algorithms noticed.

Almost overnight, my social media feeds and mailbox shifted dramatically. Gone were the ads for high-performance software and business hustles. In their place? An endless parade of ads for what I call “The Fading Out Uniform.”

You know the look. Elastic-waist trousers. Shoes that…