Roadblocks to $10k months Part IV
Slow and Fast!
As if it isn’t hard enough to learn everything available to us, I then created this 7 Roadblocks course and split it into 4 parts, which means you have to go back and read the other parts.
That, in hindsight, may have been a mistake. I thought writing shorter articles might help you, but it’s starting to confuse me.
Anyway, here are the last two roadblocks.
One says don’t rush, the other says move faster.
I know, more confusion when you first see it, but it’s really valuable when you understand it.
6. Rushing to sell
I’m constantly telling my clients: “You can’t have a microwave mentality in a crockpot world.”
Coaches rush to get through the script and fail to communicate their offer because they are rushing to the end of the sales call. Not listening closely is like a doctor prescribing brain surgery when you come in for a rash on your legs.
Think about the DM pitch-fests you see on social media:
“Hi [first_name], thanks for connecting. Join my group.”
“Great to connect. Tell me what your goals are?”
“Great to connect. Mind if I ask you 12 questions about your business since I don’t care about you as a person at all?”
Unfortunately, that creates more offer roadblocks. The old “it’s a numbers game” is accurate, but the clients I attract aren’t going to build a business that way.
My coaching is all about building a steady, sustainable business. Coaching isn’t a hobby for my clients. We are playing the long game.
I have a coaching method called the C4 Method, and the 2nd “C” is Cultivation. That means building real relationships with visitors, prospects, clients, and people who will never become clients, but who I can still help.
To wrap this up:
Take your time when selling.
Listen closely.
Dig deeper into what the prospect has struggled with.
Discover what they are afraid of now and in the future.
Confirm they are genuinely a good fit for your program.
7. Not learning how to sell quickly
Wait! What? Didn’t you just say “Slow down”?
Let me explain. You must learn to sell, and learn to sell well, even though you will never be a professional closer. You are a coach AND a business owner.
“Nothing happens until a sale occurs.”
The better you learn to sell, the better your marketing becomes. The massive elephant in the room is that, like any profession, it takes time. New coaches often have never sold. They don’t have a massive flood of leads to practice on, and they don’t have a sales manager listening to their calls to guide them.
So, how do you get good, quickly?
“The Secret” is the application of knowledge. Applying that knowledge only comes from selling millions of dollars’ worth of services, or from practicing with someone who knows how to sell, how to be a good pretend prospect, and how to coach you through each step.
I sought out and found personal coaching. Personal coaching skyrocketed me past the learning curve.
That’s why I’m a massive Personal Coaching Advocate.
No sales pitch here to train with me. Just keep checking out the content I’m posting. I’m always trying to make them noteworthy.
Right about here, there should be a call to action to book a “free 15-minute strategy session.” I know I’m supposed to follow the Internet Illuminati rules and pitch you to get on a call with me after you read this.
But I hate conforming to the rules even if it costs me cash. So there aren’t any calendar links here. Take your time; get to know my content first.
Instead, I recommend watching one of my live events (held virtually for everyone’s convenience), which will be announced here in The Encore Society.
During those events, we spend a tremendous amount of time teaching real-world, helpful information and leave time for Q&A.
Until then. This is Coach Jim, wishing you many blessings and a peaceful path to success.