Removing the 7 Roadblocks Preventing Coaches from Steady, Sustainable $10k Months
Part 1 of The Path to $10k
After writing a full course that ended up being one of my most popular 3-hour workshops, I decided to break the information into 7 parts for easier consumption AND Faster implementation.
I’m not one for lengthy introductions and spending three pages bragging about myself before getting to the details you came for, so let’s dig right in.
1. Not enough offers
Many, if not all, coaching programs start by telling you to focus on one niche, develop one product, and use one marketing channel to make sure your offer is valid and you can sell it.
Makes all the sense in the world. I agree.
The challenge most coaches face when learning from the goof-rus (my term for gurus) is that they continue down that path for months or even years.
If the new coach stays in the “Group Training Model” of learning (really not a fan of group coaching as a longtime investor in learning and as a client), they hear the same, monotonous droning about focusing on one thing… being told to the NEW Coaches.
If you have even a few sales and you know your offer is good (good enough to make some sales), then you have to start getting the word out on more channels, more often.
(I’ll describe one of the fastest, most leveraged ways to make more offers in roadblock #5 below.)
But consider the math: If you have a 20% closing ratio on calls with prospects, and you go from 10 calls per week to even 15, you go from 2 sales/week to 3 sales/week.
Do that math for one year. That’s 52 more sales per year!
Assuming you have a lower-end coaching program, say, only $3,000/sale, you’ve added $156,000 to your income from only five extra calls per week!
Cast a wider net!
Too many people spend time focusing on the niche and perfecting an offer, then cast a single line into the water and hope and pray someone will bite.
If you started letting more people see your offer in different places, then you are fishing with a net.
Easy to understand, but if the offer isn’t good, throwing a net into the water that ends up feeling like throwing a net into a sandy desert.
We discuss this often here.
Good offer and good marketing, but…
If you are learning to grow a steady, sustainable business by maintaining a set of marketing systems that will sustain it, that won’t be a problem.
You’re casting a net into a good fishing spot.
The challenge is that each person has a different net, a different spot to fish, and their marketing may have gaping holes in that net that they weren’t aware of.
I share that kind of information/guidance/coaching on my Substack and YouTube Channel every week (yeah, I know, I’m lazy with YouTube, but I’m fixing that hole in my net now. LOL!).
When fishing for business, it’s better to cast an “offer net” than to fish with a single line with your competitors standing on the same deck as you.
Part two coming very soon.
You're writing for coaches chasing revenue. I work with a different group. Mid-career leaders chasing clarity. But the roadblock you named here? It crosses over exactly.
The leaders I hear from are not stuck because they lack information. They're stuck because they're still acting like they need to prove their thinking before they act on it. The validation loop that served them early in their career becomes the ceiling they can't see.
Your math applies to calls and sales. The same math applies to decisions. A leader who moves from 10 decisions a quarter to 15 does not just get more done. They build a different kind of momentum. The ones who stay stuck at 10 are not being careful. They are still fishing with one line.
What you are describing as a business roadblock is also a leadership identity problem. People stop expanding not because the offer is wrong, but because they never gave themselves permission to press the advantage they already earned.
Question for anyone reading this from either angle: Where are you still seeking validation for something you already have enough proof to act on?
Looking forward to Part 2.