Encore Society Dispatch: The One Article That’s Actually Worth Reading Tomorrow
(No, Really) ;-)
Hey there, future legend of the “I finally did the darn thing” club,
Tomorrow morning, something dangerous is dropping in the paid subscriber area:
“The First 5 Lessons I Should Teach in the Paid Subscriber Area” or “Your First 5 Lessons to Launch a $5–10K/Month Coaching Business”
(Yes, one of those two will be the actual title.) I was feeling extra spicy.)
It’s the no-fluff, zero-BS roadmap that turns your 30 years of hard-earned expertise into a stupid-simple coaching business pulling in $5–10K every month—while you’re still young enough to enjoy the money instead of just forwarding it to your 401(k).
But before you roll your eyes and think “Oh great, another coaching article,” let’s have a little fun with this whole circus we’re all trapped in.
Because let’s be honest: the coaching industry is basically a giant game of “buy the course, feel productive, never open it.”
You know the drill:
You see a shiny ad: “6 weeks to $100K while sipping margaritas on the beach!”
Your inner 50-something high-achiever goes “Ooh, shiny!”
You click, enter your card, and suddenly you’re the proud owner of 47 video modules, 12 workbooks, and a private Slack channel full of people asking, “Is the replay available?”
Three weeks later, the course is gathering digital dust while you’re back doing what you’ve always done… except now you feel vaguely guilty about it.
It’s the adult version of buying a Peloton and using it as an extremely expensive towel rack.
We’ve all been there. I have the abandoned Notion workspaces to prove it. I just couldn’t figure out how to use it…it’s my lack of patience, I know!
And here’s the hilarious part: we’re wired for this nonsense.
Our brains are basically toddlers with credit cards.
“New thing = dopamine! Buying = progress! Actually doing the work? Nah, that’s tomorrow’s problem.”
Tomorrow never comes. It just sends you another email titled “Last chance to unlock your destiny (for real this time).”
Which is exactly why I built The Encore Society differently.
No 47 modules.
No private Slack full of crickets.
No vision-board homework that secretly makes you hate yourself.
Just five dead-simple lessons that you can finish in five days—if you actually do the tiny action steps (and they really are tiny; I’m not here to torture you).
Tomorrow, these lessons go live for paid members only.
But because I’m a softie who remembers what it’s like to be the person peeking through the window at the party, I’ve set up something special:
Free subscribers get one single-use unlock.
I’ll be discussing this on a Live soon.
Click the magic button when the article drops tomorrow, and boom—you’re in. Read the whole thing. Steal the five lessons. Do the actions. Feel the shift.
(Pro tip: If you do the actions instead of just nodding along sagely, you’ll be the rare human who actually moves the needle. We can start a support group for the rest of us later.)
So here’s your official heads-up:
Paid folks: article lands in your inbox tomorrow morning.
Free folks: watch for the email with the big shiny “Unlock This Article” button. Use it wisely, my friend. (You only get one, so maybe don’t use it to read the recipe archive.)
And if you’re thinking “But what if I buy it and then… don’t do anything?”
Relax. That’s what the rest of the coaching industry is for. Nothing to buy. Just read and take action.
Here? We’re betting on the version of you that’s tired of collecting digital dust and ready to finally cash in those 30 years of wisdom.
Tomorrow’s the day the game changes.
See you on the other side (where the paid subscribers are already quietly building their $5–10K coaching businesses while everyone else is still “researching”).
Let’s make this the one course you actually finish,
— Your favorite troublemaker who’s also tired of dusty courses at The Encore Society
P.S. If you’re already paid, you’re welcome. If you’re free and want to guarantee you don’t miss the unlock link tomorrow, maybe do that free subscribe thingy now.
No pressure. Purely optional, like that Peloton gathering dust.