Busting Grind Culture Myths for 50+
The "Digital Graveyard" Myth
Your hard drive is where dreams go to die
Let’s be honest. How many 50-page PDFs and “masterclasses” are currently sitting in your downloads folder, gathering digital dust?
We’ve been told that, at our age, to build a business, we need to go back to school. We’re told we need to watch 20+ hours of video just to learn how to send an email. Or read the 1300 docs and templates I am giving you as a bonus.
Are you serious? I don’t have another lifetime just to go through your training and “bonuses” just to eventually be told that if I really want to succeed, I need to join you for a “strategy call” that has zero strategy and is all here’s “what we sell”, I mean, “how we can help for $45,000.”
That more courses and training the better, all gazillionaires are learning through courses all their life, is a lie. They pay to get to the top ASAP and just get it done.
I was on a call this weekend with someone who wants to sell you on her exaggerated claims of greatness, which are really just riding the coattails of someone else’s business and claiming credit for it. Guess what she did? She skipped all the stuff above, said on the call she never watched one video, and then booked and bought a $45k program.
Do all the grind, nobody does.
Invest heavily in insider coaching, yet 95% never fully maximize what they learn and often blame the group or coach. I know, because it drove me crazy that someone would spend $25k and still not have an offer and email sequence ready after 10 months.
The “Grind” culture wants you to be a professional student because students keep buying into it. But at this stage of life, we don’t need more homework—we need a Focused Undertaking (F.U.) Moment.
In The Encore Society, we don’t do “courses.” We do 5-day sprints of coaching. Five days of Q&A to get your Encore business or Legacy Project started.
No rush, no gotta buy and build now, or else hype.
Just an old coach who helps you find your path and then helps you follow it if you want.
The community is free.
Stop buying your way into the game. It’s time to actually play it.